FREE VALUE GAP ASSESSMENT
What is your business worth today, and what could it be worth if you prepared it for sale?
Most owners have never had either number calculated. The Value Gap Assessment gives you both, plus the dollar figure sitting between them. Closing that figure is work you control, not a matter of finding a more generous buyer.
A business with in annual profit, sold as is.
Profit before interest, tax, and depreciation — not revenue.
Value left on the table
Drag the slider
Revenue never changes. Watch what does.
Model basis, shown in full below: 3.37× profit today, preparation raising profit 19% and the multiple to 4.83×. Illustrative — your figures depend on your industry, your margins, and the buyer.
That is the shape of it, not your number. The assessment gives you yours, scored against your own industry.
Reveal My Hidden Value Gap
Trusted by businesses at every phase of the journey.
You have been building this for twenty years.
Now you have to price it.
At some point the thought arrives and does not leave. Another five years, maybe three. Then a second thought lands behind it: you have no idea what happens next.
The questions start piling up.
And the timeline may not be yours to choose.
Nearly 50% of all business exits are involuntary and forced by dramatic external factors, and 79% have no plan.
Exit Planning Institute
Why be prepared?
- Opportunity can strike at any time
- To safeguard against external factors — death, disability, disagreements, divorce, or disruption
- Enjoy the business on your terms
- Make more informed decisions with the end goal in mind
Half of all exits are not planned. Death, disability, disagreement, divorce, or disruption. The owners who come through those well are the ones who were already ready.
Most of your value has nothing to do with new sales
The biggest gains in business value rarely come from selling more. They come from removing the reasons a buyer would hesitate. One modeled business, at $8.1 million in revenue:
As it stands today
$5.31 million
Profit gap closed, best-in-class margins
$6.50 million
Non-financial risks addressed, matched to a strategic acquirer
$9.05 million
Today
21-step process
Value upon completion
See the full model
| As of today | Resolve profit gap |
Best in class financials |
Attractiveness | Strategic exit | |
|---|---|---|---|---|---|
| Revenue | $8,093,000 | $8,093,000 | $8,093,000 | $8,093,000 | $8,093,000 |
| EBITDA | $1,576,713 | $1,851,748 | $1,873,160 | $1,873,160 | $1,873,160 |
| NOPAT | $1,039,593 | $1,255,849 | $1,272,685 | $1,272,685 | $1,272,685 |
| EBITDA multiple | 3.37 | 3.37 | 3.37 | 4.15 | 4.83 |
| NOPAT multiple | 5.11 | 5.11 | 5.11 | 6.11 | 7.11 |
| Valuation | $5.31M | $6.41M | $6.50M | $7.78M | $9.05M |
Illustrative model. Results depend on the business, the industry, and the buyer.
What is a value gap?
A value gap is the difference between what a business is worth today and what it could be worth to a buyer after the owner has prepared it. Buy And Build Advisors measures it with a free Value Gap Assessment, then shows owners what it would take to close it.
Value Gap
=
Potential business Value
-
Current Business Value
A large gap is not a verdict on how well you run the company. Profitable, well-managed businesses carry seven-figure gaps all the time. The gap opens because buyers price things owners rarely measure. How much of the business runs through you. Whether revenue is contracted or repeats on its own. Whether the reporting would survive scrutiny. Whether your managers would still be there a year after closing.
All of those have fixes. That is the useful part.
What the assessment gives you
Four answers, in about fifteen minutes
The Value Gap Assessment tells you the following:
It starts by asking what you think
Before the report tells you anything, it asks three things: when you want out, what you need the business to be worth when you go, and what you believe it is worth right now. Those answers stay at the front of the report.
Everything after that is a comparison. Most owners have never put those three numbers side by side, and seeing their own estimate printed above a calculated one is usually the moment the conversation gets real.
MY TIMING
3 to 5 years
MY EXIT GOAL
$9,000,000
What I think it's worth today
$6,500,000
Your value estimate
A valuation estimate and the profit multiple used to reach it, drawn from your industry category, revenue, profit, growth rate, and revenue per employee.
Value estimate
$1,130,507
A profit multiple of 2.3
Your risk score, across four areas
The assessment scores four areas and combines them into one gap and risk score.
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Operational: systems, documentation, cash flow, equipment, suppliers
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Business and ownership: how much the company depends on you, and whether customers belong to the business or to you personally
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Marketing and competition: customer concentration, rivalry, barriers to entry, how demand is generated
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Regulatory and legal: exposure and compliance
Each area then opens up. You see every statement you responded to, your score against it, and a band telling you whether it needs immediate attention or can wait. Nothing is held back behind a call with a salesperson.
%
Operational
%
Business & Ownership
%
Marketing & Competition
%
Regulatory & Legal
%
Gap / Risk Score
How you exit changes the number
The report also maps the range of exit routes, from selling to family or another shareholder through to a trade sale, private equity, or a listing, and shows how much each option typically changes what you walk away with.
Internal & informal
Structured sale
Competitive market
Hover or tap any point to see what that route means
Longer bar, bigger cheque. Same business, different buyer.
Exit routeTypical value →
Relative positions only, drawn from the exit-route map in the assessment report. Actual outcomes depend on your industry, your readiness, and how many buyers are competing.
And then the gap itself
Your current estimated value, your potential value, and the dollar figure between them. That figure is the whole point of the exercise.
The report is yours either way. You will get one email offering to walk you through it, and nothing more if you would rather not.
This report is not intended to serve as a formal valuation. All insights are indicative and should not be interpreted as financial advice or a definitive valuation.
HOW IT WORKS
Fifteen minutes now. Better options later.
You answer the questions
About fifteen minutes, online, whenever suits you.
Your report arrives
With your valuation estimate, your four risk scores, your exit options, and your value gap.
You see both numbers
Yours, and the one the assessment calculated.
We talk it through, if you want that
A short call with a BBA advisor about what surprised you and what to do first.
You decide
Act on it yourself, file it away, or bring us in.
There is no catch, and here is why
Brokers are paid when a transaction closes, which shapes what they tell you. We do not list businesses for sale, and none of our advice depends on a deal happening this year or ever.
We would rather owners in this market know their number than not. An owner who has seen their value gap makes better decisions about timing, about what to fix first, and about who to trust with the conversation when it eventually comes. Sometimes that leads somewhere with us. Often it does not.
- We are not a broker, and we do not list businesses for sale.
- The report is yours whether or not we ever speak.
- One follow-up email offering a walkthrough. Decline it and that is the end of it.
- Our bench covers operations, legal and financial structuring, and financial advisory, and has advised hundreds of companies from startup through $30 million in revenue.
I'm familiar with this type of support from my Fortune 500 days with firms like Deloitte and EY. I've not seen anything like this in my years of business brokerage experience.
Renato Mariani · Vice President, Amerivest Group
Frequently asked questions
How do I find out what my business is worth?
The fastest way is an independent assessment. The Value Gap Assessment from Buy And Build Advisors gives owners a valuation estimate and an exit-readiness view in about fifteen minutes, based on the same metrics buyers use, at no cost.
Can I increase my business value without more sales?
Yes. Much of a business's value comes from how attractive and low-risk it looks to a buyer, not from revenue alone. In the model, most of the potential value uplift comes from readiness and buyer attractiveness rather than new sales.
When should I start planning my exit?
Three to five years before you intend to sell. The best exits are planned years ahead, because the moves that raise value and reduce risk take time. Starting early gives an owner the most options and the strongest negotiating position.
Is the Value Gap Assessment really free?
Yes. No cost, no obligation. You get the report whether or not you ever speak with us. An owner who knows their number makes better decisions, and that is true even when the decision is to wait another three years.
What happens to my information?
About fifteen minutes. You need a general sense of your revenue, your profit, your employee count, and how the business is structured. You do not need your accountant, your financial statements, or anything you would have to go looking for.
What happens to my information?
Your answers generate your report. We do not sell or share your data. You will get one email offering to walk the report through with you, and nothing further if you would rather not.
The market doesn't determine the value of your business. You do.
You will not like every number in the report. That is rather the point. Everything after gets easier once you know what you are actually working with.
Buy and Build Advisors · Houston, Texas · (346) 250-6111
This report is not intended to serve as a formal valuation. All insights are indicative and should not be interpreted as financial advice or a definitive valuation.
